Denim's new life with Ifuku.one

In an August article on Business Day Wanted recent addition to 44 Stanley, Ifuku’s Rodney Mudzengerere shares his love for all things denim, canvas, leather and last but not least - community.

Rodney comments that to him, denim is a culture, an expression of lifestyle and most importantly, and a deep inspiration to him.

He love to see members of our community succeed!

A MONTH TO REMEMBER

July 2021 will go down in the history books for likely, all the wrong reasons….

The devastating third wave of Covid-19 caused a Level 4 lockdown to be implemented resulting in our restaurants having to close their doors to sit-down patrons. Riots followed by wide-scale looting in Gauteng and Kwa-Zulu Natal and we experienced the coldest winter in a decade with temperatures dropping to below freezing levels (even our ponds froze over).

It’s been a seriously challenging time but it will also be remembered for the small acts of kindness and hope that reverberated through South Africa and was seen across social media and in the press. It is a testament to how anyone can affect change and take action and it points to a collective focus and civil action not seen in some time.

Having witnessed all of the ups and downs during this winter, we hope that our visitors will start returning soon and enjoy our space, which we hope feels like somewhat of an oasis.

The past couple of months have also seen some changes to our space and new addtions to our community:

The XL Cafe replaced Salvation Deli (also known as Three Mary’s). The deli was acquired from the Salvation Cafe team and you’ll recognise the team who have carried on working there.
Ifuku a menswear store incorporating rugged denim and workwear including one-offs and vintage pieces alongside locally manufactured items.
Coco-Mat have closed their South African retail stores and are focussing on their lofts in the Bo-Kaap in Cape Town. Look them for a great place to stay when you’re next in Cape Town. The talented team from Acre Studios, an interior design studio and furniture showroom will be moving in over the course of the next couple of weeks and we’re thrilled to welcome them.
Glow Theory specialises in K-beauty (Korean beauty products) and will open the first dedicated store of its kind in South Africa.

It feels like he’s been part of our community for ages, but Ashleigh Machete’s JFF Plant shop opened in April. Ash is the farmer and plant doctor behind the JFF Rooftop Farm in Braamfontein, and him and his team will provide you with house plants and all the necessary advice needed to keep them healthy and alive.

Artist Kudzanai Chiurai’s archive ‘The Library Of Things We Forgot to Remember’ is a collection of artistic materials including vinyl, artworks and soundbites drawn from private collections. It is open from Thursdays to Saturdays and provides a space to look at and listen to this amazing collection. Follow the Library to find out more and find them on the first floor above The Atelier.
Odrin closed their doors at the end of July. Although we are so sad to see the end of the brand as we know it we are excited that a new menswear and lifestyle concept Kin opens in August.

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44 Stanley in the press.

We’ve been in the international press again.

44 Stanley was recently featured in this Conde Nast Traveller article. This article compiles a list of the best spots in Joburg for shopping. Mr Vinyl is mentioned for his extensive collection of tapes, vinyls new and second hand as well as the range of turntables available. They also mention Bean There Coffee and Odrin.

In July/August edition of National Geographic Traveller UK, Jess Nicholson describes Johannesburg as

...draw for many new settlers who see themselves as Dick Whittingtons in a city of opportunity
— Jess Nicholson

The article mentions 44 Stanley, amongst others in a city guide to Johannesburg. Read the print version here.

We are proud to share this space with all kinds of incredible talent!

Amongst the skies

Kenyan Airways in-flight magazine Msafiri - meaning traveller in Kiswahili, did a ranking of 100 of places and experiences to visit: aimed to rejuvenating the travellers wanderlust with a sneak peak into some of the most amazing spots worldwide.

44 Stanley was ranked amongst this exclusive list of retail environments, adventure activities, hotels, cultural hotspots and wildlife activities.

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A little bite of East Africa

Little Addis Cafe, a landmark Ethiopian eatery, joined us late in 2020 to become part of the 44 Stanley bouquet.

Little Addis Cafe have been around since 2012 and was situated in Maboneng. This cafe offers authentic Ethiopian food, suitable for vegetarians and carnivores alike. The plates boasts veggies like green beans, potatoes and beetroot - none like you ever tasted before! With chicken, lamb and beef for the meat lovers and an assortment of lentils, suitable for vegetarians. All served on freshly made injera.

Truly a must see!

COCO-MAT - PILLOW MAKING WORKSHOP FROM HOME

COCO-MAT, the natural sleep experts are opening their Johannesburg store at 44 Stanley soon.

Their in-store wellness events won’t be able to take place for a while, but don’t worry they’re bringing their first workshop to you!

When you book and pay for your space a pillow making kit will be delivered to you. The kit will be filled with a selection of nature’s delights including: lavender, iodine rich seaweed, eucalyptus and, of course, Coco-Mat’s signature natural rubber. On the 'event day' they will connect with you virtually over ZOOM, where they'll delve into the topic of sleep and share some effective 'sleep hacks'. You will then be guided through making your very own gorgeous COCO-MAT travel sized pillow.

WHEN:  Saturday 30th May 10am - 11:30am
PRICE: R450 p/p
FORMAT: Online, ZOOM
INCLUDES: Kit (natural materials individually packed , detailed info, a travel sized pillowcase)

Don’t forget the Zoom session includes an insightful sleep talk - and how to optimize this nutrient which we all need right now!